Schertler welcomes new Benelux representative
Schertler welcomes industry veteran Pieter Winters as the company’s new representative in the Benelux. Pieter has over 35 years of experience in both retail and distribution. In 2013 he founded Pieters Musical Agencies, which currently represents a number of international guitar and accessory brands. Pieter and his agency will now be Schertler’s official contact in the area, working closely with both dealers and customers.
“We are very pleased to welcome Pieter to the Schertler family,” says Schertler Sales Manager Carlo Gervasini. “His knowledge and experience will be invaluable in helping us further develop our business in the Benelux and we look forward to a successful working partnership.”
“Being in the music business for over 35 years, in retail and wholesale, it’s great to represent Schertler in the Benelux area,” says Pieter. “Their amps and pickups are the top league in acoustic amplification. I feel quite honoured to be a part of the Schertler family.”