Springtime is showtime!
With more trade shows than ever to attend, May proved an exceptionally busy month. For the first time, Schertler Group exhibited at Superbooth in Berlin, Music Inside Rimini and the 144th AES in Milan.
At Superbooth and AES, the focus was firmly on the Arthur modular mixer and new Arthur Prime 5-, 9- and 13-channel compact mixers. Exhibition teams had plenty of interest from a constant stream of stand visitors, potential dealers/distributors and press. Music In Rimini provided a showcase for Schertler’s wider portfolio, with an additional opportunity for visitors to explore acoustic amplifiers, compact PA systems, pickups and guitar tuners.
“Giving people a chance to check out our products for themselves (especially our new mixers) is proving really valuable as our portfolio gets larger” says Schertler Marketing Manager Drago Dujak. ”We had very positive feedback from all the shows. It’s great to chat with musicians, engineers and business colleagues, some of whom have been using our products for years. Our product development is driven by listening to what customers want, so these shows provide a great opportunity to find out exactly what people are looking for and how we can help them produce the best possible sound.”