Integrated Systems Success for Schertler
A successful ISE show confirmed that Schertler is now becoming part of the system integration world. As first time exhibitors at this established international exhibition in Amsterdam, the team demonstrated a range of professional audio products (including the Arthur modular and new Prime mixers) to visitors from all over the world.
Aside from the new business opportunities offered by potential customers from the House of Worship, AV and System Integration sectors, Stephan Schertler made some further discoveries: “Many people visiting our booth from the audio rental service sector seemed to be focussing more on analogue audio quality than on digital systems. This, together with the interest from other sectors, made us very aware the Schertler is definitely a part of the integrated systems world and definitely not just an MI company!”
The show also provided an opportunity to discuss new distribution agreements in several new territories.